In Andrew Razeghi’s article in Fast Company, he lays out the case that creativity alone does not ensure success, but that it also takes social skills to unlock the full potential of an individual.
Andrew compares the relative personal and professional success of Nikolai Tesla and Thomas Edison. But I think the underlying lesson also holds true for entire organizations. Being known as “the team with answers” but also being known as “the team that’s difficult to work with” is an ultimately fruitless endeavor. You need to ensure that your organization not only has the tools for technical success that can be quantified, but also has the inherent capabilities to be engaging, collaborative, and innovative, which will ultimately lead to long-term success.