As Mary Poppins told Jane and Michael Banks, “well begun is half done.” But when it comes to social media, half done is a disaster in the making. And why is this so?
Well, as this article points out, social media users have high expectations. If your organization claims to be using social media tools, your stakeholders will take you at your word and expect you to deliver on your promises. With our new methods of online communication, reports of poor social media performance by your organization will propagate across an individual’s network of friends and colleagues much faster than you can say, “oops!” So remember: plan and execute, but be thorough and complete.